Looka’s AI creates logos free to preview and charges only when you buy. Its pricing page (29 Sep 2026, USD) offers two routes. Logo only: Basic Logo at $35 one time (one low-res PNG) or Premium Logo at $72 one time (PNG, EPS, SVG and PDF, colour variations, full ownership). Logo plus branding: Brand Kit at $96 a year, or Brand Kit plus an AI-generated website at $129 a year. The earlier “$65 one-time” figure is not on the page. If you only need a usable logo file, Premium at $72 is the cheapest complete option.
Packages
| Package | Price | Files and rights the page lists |
|---|---|---|
| Basic Logo | $35 one time | One low-res PNG |
| Premium Logo | $72 one time | High-res PNG, EPS, SVG, PDF; colour variations including transparent; unlimited post-purchase changes; full ownership; lifetime technical support |
| Brand Kit | $96 a year, billed annually | Unlimited logo changes, hi-res and vector files, 300+ branded assets: social profiles and posts, business cards, email signatures, letterheads, invoices, brand guidelines; full ownership even after the subscription ends |
| Brand Kit Web | $129 a year, billed annually | Everything in Brand Kit plus an AI-generated website |
Three-year cost, our arithmetic
| Route | Year 1 | Year 2 | Year 3 | Total |
|---|---|---|---|---|
| Premium Logo | $72 | $0 | $0 | $72 |
| Brand Kit | $96 | $96 | $96 | $288 |
The page says you keep full ownership of the logo after a Brand Kit subscription ends, so you can cancel once you have downloaded the files; the value of staying subscribed is unlimited changes and the branded asset templates.
Who it suits, who should skip
- Suits Premium if you want vector files and a logo you can use anywhere without ongoing payments.
- Suits Brand Kit if you also want ready-made business cards, social posts and brand guidelines.
- Skip Basic if you need vector or transparent files: it delivers one low-res PNG.
- Skip if you want a designer’s bespoke work: this is AI-generated from your inputs. For other design output see Kittl.
What this page cannot tell you
How distinctive the generated logos are, and whether they are free of overlap with other marks, is not on a pricing page and we have not checked; run your own trademark search before committing.
Method
Researched from Looka’s pricing page, read 29 Sep 2026 in a browser session. USD as displayed. The three-year totals are our arithmetic. Nothing here comes from using the product.