Blog

Guides and roundups

Practical guides on AI tools for writing, SEO, video, voice and automation, compiled from vendor documentation and public pricing.

24 guides

Writing

Copy, prompts and long-form tools, compared by output and price.

5 guides

AI Writing

Best AI Writing Tools for Marketing, by Team Size

Jasper, Copy.ai, Writesonic and Rytr compared by what the pricing pages state: seats, limits and cost per seat. Pick by team size and output type.

6 min read ·

AI Writing

Jasper vs Copy.ai: Cost by Team Size

Jasper Pro is one seat at $59 to $69 a month; Copy.ai Chat is five seats at $24 to $29. Yearly cost for a solo user, a team of five and a sales team.

5 min read ·

AI Writing

Will AI Replace Creative Jobs? An Honest Look

A grounded look at which creative jobs are actually at risk from AI, which are safe, and how creatives are adapting their workflows right now.

10 min read ·

SEO and Google

Search, content scoring and whether Google treats AI text differently.

4 guides

Marketing & SEO

Surfer vs Frase vs Clearscope vs NeuronWriter: Cost

Cost per optimised article at 4, 20 and 100 articles a month, from each vendor's plan limits. Surfer, Frase, Clearscope and NeuronWriter priced.

7 min read ·

Marketing & SEO

Best AI SEO Content Tools: Surfer, Frase, Clearscope

Surfer, Frase and Clearscope priced at three usage levels from their own pricing pages, with what each one counts, so you compare like with like.

6 min read ·

Marketing & SEO

Best AI Visibility Tools: Cost per Tracked Prompt

Writesonic, Frase, Surfer, Clearscope, Otterly, Peec AI and Semrush price AI-answer tracking in prompts. What each plan tracks and what a prompt costs.

7 min read ·

Marketing & SEO

Does Google Penalise AI Content? What Its Docs Say

Google does not penalise AI content as such; it acts on scaled, low-value pages. A claim-by-claim reading of Google's own documentation, with dates.

5 min read ·

Video

Generators, editors and what a finished minute really costs.

5 guides

Video Gen

AI Video Cost per Second and per Finished Clip

A calculator on vendor prices for Runway, Veo, Seedance and Midjourney video. Set your own retake rate; the price per finished minute follows.

8 min read ·

Video Editing

Best AI Video Tools for Marketing: Cost per Minute

Synthesia, HeyGen, invideo, Pictory and Descript charge in minutes, credits or media hours. Cost per finished minute where the vendor states enough.

7 min read ·

Video Editing

Synthesia vs HeyGen: Cost per Minute of Avatar Video

HeyGen's help page now states credits per minute, so both avatar tools can be priced per finished minute. What $29 and about $90 a month buy in each.

7 min read ·

Voice and audio

Text to speech, cloning and transcription, with plan limits.

2 guides

Automation and productivity

Workflow builders, social posting and meeting notes.

5 guides

Productivity

Otter vs Fireflies vs Descript: Limits and Cost

Otter counts recording minutes, Fireflies storage, Descript media hours. The limit that bites first in each plan and per-seat cost for five.

6 min read ·

Pricing

Credits, seats and per-unit costs explained with the numbers.

1 guide

Research and rules

AI search, and the rules on using and owning what AI makes.

2 guides