AI content tool pricing tracker

Method

Checked 2026-09-28. One record per tool plan (55 records, 16 tools). Sources are each vendor's own public pricing page (sources in every record).

How captured. Pages were read with a fetch tool that returns an automated text extraction of the page, not raw HTML. Figures are therefore as extracted; a human spot-check against the live pages is recommended before publication. Nothing was estimated or copied from third-party tables.

Included. Writing: Jasper, Copy.ai, Writesonic, Rytr. SEO: Surfer, Frase, Clearscope. Video: invideo, Synthesia, HeyGen, Pictory, Descript. Audio: Otter, ElevenLabs, Fireflies (added 2026-09-29). Agents: Lindy. Not compiled (pages blocked or not renderable, see GAPS): Leonardo, Ideogram (image), Kling (video), Speechify, Seona. Midjourney, Murf, Runway, Veo, Seedance and WellSaid were added 2026-10-02 (see the wave 4 section below).

Fields. priceMonthly is the list price on monthly billing; priceAnnualPerMonth the per-month equivalent on annual billing. Null means not captured or custom. Currency is USD as shown. Enterprise/custom-only plans appear only where the page names them with limits.

Derived costs (only where the vendor states an allowance in the unit): per video minute (Synthesia, Pictory), per transcribed hour (Otter Pro), per audio minute (ElevenLabs, using the vendor's own "approximately N minutes" figures), per article (Frase). Formula = plan price / stated monthly allowance, shown in each derived.method. No cost per 1,000 words is given (per-image and per-video-second costs were added 2026-10-02, see the wave 4 section): the writing tools captured (Copy.ai, Rytr, Jasper) advertise unlimited or unstated word allowances, Writesonic does not state article length, and no image vendor page could be read. Credits with no stated unit (invideo, HeyGen) are not converted.

Derived prices. Writesonic annual per-month = (12 x monthly price - stated annual saving) / 12. Copy.ai annual price for Growth/Expansion/Scale equals monthly x 12 as stated.

Re-check cadence: monthly for prices and limits; changes go in CHANGELOG.md.

Promos and billing labels (added 2026-09-29). priceMonthly never holds a promotional price: promos go in the separate promo object (price, what it applies to, end date or null). priceAnnualPerMonth is only the annual-billing per-month equivalent. Rytr's page shows its prices under a yearly toggle, so they are stored as annual-equivalent and the monthly price is null (not readable). ElevenLabs annual per-month figures come from the page FAQ (annual = 10 x monthly). Surfer's page is geo-priced (currency label follows the visitor); currency should be re-confirmed. This dataset does not provide cost per 1,000 words; reasons above. Per-image costs exist only for Midjourney (per prompt), Runway and Seedream (see wave 4 section).

Wave 4 extension (2026-10-02): video, image and voice

Added: Runway (consumer plans plus API credit rates), Google Veo 3.1 (Gemini API per-second list prices), Seedance (BytePlus ModelArk, the ByteDance cloud that sells the models), Seedream 5.0 Pro, Midjourney, Murf and WellSaid. Sources are the vendors' own pricing and documentation pages; the Midjourney figures are from docs.midjourney.com.

What a credit buys. Runway consumer: Gen-4.5 costs 60 credits per 5 seconds, so 12 credits per second (the developer docs give the same 12). Runway API credits cost $0.01 each. Midjourney sells GPU time, not credits: the vendor states one image prompt takes about 1 minute of Fast time (SD 0.8, HD 1.3) and a batch of 4 SD videos 8 minutes. Murf and WellSaid sell audio minutes or hours per year or month.

Derived formulas (each in derived.method): per generated second = plan price / monthly credits x credits per second, shown for monthly and for annual billing separately; Runway API = credits per second x $0.01; Veo and Seedance = the vendor's per-second or per-clip price (Seedance per second = the vendor's 5-second 720p example price / 5); Midjourney per Fast prompt = plan price / (Fast hours x 60) x GPU minutes per prompt; audio per minute = plan price for the billing period / minutes allowed in that period (Murf and WellSaid state annual allowances, so annual-billing figures use price x 12 / annual minutes).

Finished minute versus generated minute. Every figure is cost per GENERATED second or minute at the allowance. A finished minute costs more by the retake rate (finished = generated / usable fraction). No vendor states a retake rate and this dataset does not guess one; page authors should expose it as an input.

Caveats. A Midjourney prompt is one job; the page does not say how many images a job returns, so cost is per prompt, not per image. Seedance and Veo API prices are pay-as-you-go with no plan; Seedance 2.0 Fast and Mini carried a time-limited enterprise discount to 7 Oct 2026, list price recorded. Runway's pricing page lists Nano Banana Pro 2K at two different credit costs; both are quoted as printed. Fetched pages were read through an automated text extraction; a human spot check is still advised.

Change log

2026-09-28

• Initial compilation, 2026-09-28: 51 plan records across 15 tools.

2026-09-29 (corrections after independent audit)

• eleven-creator: priceMonthly 11 -> 22; $11 first-month price moved to new promo field; cost per audio minute 0.091 -> 0.182; annual per-month and annual-billing per-minute costs added for ElevenLabs paid plans (from page FAQ).
• rytr-unlimited / rytr-premium: 7.50 and 24.16 moved to priceAnnualPerMonth (yearly toggle); priceMonthly null.
• Surfer (5 plans) and invideo (3 plans): priceMonthly filled from the pages; Surfer currency caveat noted.
• Synthesia Starter/Creator: unsupported commercial-use claim removed; card-vs-FAQ price conflict noted.
• Pictory source URL changed to www.pictory.ai/pricing; schema gains optional promo; METHOD states no per-1,000-words or per-image costs.

2026-09-29 (content wave 1 re-read)

• Writesonic Starter/Basic/Growth: the pricing page's $79/$199/$399 are the annual-billing per-month prices ("Save $240/$600/$1,200 a year"), not monthly prices. Stored annual = displayed; monthly implied as displayed + saving/12 = $99/$249/$499 (monthly toggle not read directly). Previous records had the annual price wrong ($59/$149/$299).
• invideo Starter monthly: 24 was wrong and is reverted to 20 (audit 29 Sep 2026: the pricing page states "No difference compared to monthly" for Starter).
• Writesonic Starter: extra-user overage removed (page offers extra users only on Basic and Growth).

2026-09-29 (content wave 2 re-read)

• Re-read Surfer, Synthesia, HeyGen, ElevenLabs, Otter, invideo, Clearscope, Pictory, Descript and Rytr pricing pages; checked set to 2026-09-29 for those records.
• Surfer: page code defaults to USD and rewrites the label to EUR for some visitors; numbers unchanged (note updated).
• invideo Plus and Max monthly ($60, $150) now confirmed as the struck-through "Was" prices on the pricing page; monthly toggle not clicked.
• HeyGen Pro annual per month $41 (1,000-credit tier) and Business annual $119 added from the page's credit-tier data.
• ElevenLabs Creator: page confirms "$22, first month 50% off, $11"; list price unchanged.

2026-09-29 (content wave 3 audit)

• Fireflies added (4 records: Free, Pro, Business, Enterprise; 55 records across 16 tools). Prices read from fireflies.ai/pricing with the billing toggle set both ways: Pro $10 annual / $18 monthly, Business $19 / $29, Enterprise $39 annual only. Monthly figures are confirmed by the toggle, not inferred.
• Sources and check date recorded per record; tools list in METHOD.md updated.

2026-10-02 (wave 4 extension: video, image, voice)

• Added 26 records (81 total, 23 tools): Runway consumer plans (Free, Standard, Pro, Max) and Runway API credit rates; Google Veo 3.1 via the Gemini API (Standard, Fast, Lite, per second); Seedance 2.5, 2.0, 2.0 Fast, 2.0 Mini and 1.5 Pro via the BytePlus ModelArk API (per token, with the vendor's per-clip examples); Seedream 5.0 Pro per-image price; Midjourney Basic, Standard, Pro, Mega; Murf Studio Free, Creator, Business and API; WellSaid Trial, Starter, Pro, Business.
• New derived units: cost per second and per minute of generated video, per image, per Midjourney Fast prompt, and per audio minute. Per FINISHED minute is not stored: it needs a retake rate that no vendor states (see METHOD).
• Not compiled, blocked or unreadable: Kling, Leonardo, Ideogram, Speechify, Google consumer plans. See GAPS.

Gaps and open questions

Tools not compiled

• Midjourney (image): www.midjourney.com/pricing returns a JavaScript shell; docs.midjourney.com returned 403. Not readable without a browser trusting the proxy CA; TLS verification was not disabled.
• Leonardo, Ideogram (image): pricing pages returned HTTP 403 on 2 tries each.
• Murf (audio): pricing page is a JS app, fetch returned only the title (2 tries).
• Seona (SEO), other candidates: not attempted (time box).
• Consequently there is no cost-per-image anywhere in the dataset and no per-1,000-words figure.

Known ambiguities to confirm against live pages

• Descript: extraction labelled the higher figure "month" and lower "year"; assigned to monthly/annual accordingly (Free/Hobbyist/Creator/Business = 24/16, 35/24, 65/50 monthly/annual-per-month).
• Rytr Unlimited/Premium: figures ($7.50, $24.16) sit under the 'Yearly (2 months free)' toggle, so stored as annual-equivalent; monthly price not readable from the static page, null.
• ElevenLabs Creator: $11 first-month promo stored in promo (end date not stated on page, null); list price $22 in priceMonthly. Annual per-month now stored from the page FAQ.
• Overage/commercial-use terms are null unless the pricing page stated them; terms-of-service pages were not read.

Fields left null per record (priceMonthly, priceAnnualPerMonth, usageAllowance, overage, commercialUse)

• Jasper / Pro: overage, commercialUse
• Jasper / Business: priceMonthly, priceAnnualPerMonth, overage, commercialUse
• Copy.ai / Chat: overage, commercialUse
• Copy.ai / Growth: commercialUse
• Copy.ai / Expansion: commercialUse
• Copy.ai / Scale: commercialUse
• Writesonic / Starter: commercialUse
• Writesonic / Basic: commercialUse
• Writesonic / Growth: commercialUse
• Rytr / Free: overage
• Rytr / Unlimited: priceAnnualPerMonth, overage
• Rytr / Premium: priceAnnualPerMonth, overage
• Surfer / Discovery: priceMonthly, overage, commercialUse
• Surfer / Standard: priceMonthly, overage, commercialUse
• Surfer / Pro: priceMonthly, overage, commercialUse
• Surfer / Peace of Mind: priceMonthly, overage, commercialUse
• Surfer / AI Search Analytics: priceMonthly, overage, commercialUse
• Frase / Starter: commercialUse
• Frase / Professional: commercialUse
• Frase / Scale: commercialUse
• Clearscope / Essentials: priceAnnualPerMonth, commercialUse
• Clearscope / Business: priceAnnualPerMonth, commercialUse
• invideo / Starter: priceMonthly, overage, commercialUse
• invideo / Plus: priceMonthly, overage, commercialUse
• invideo / Max: priceMonthly, overage, commercialUse
• Synthesia / Basic: overage, commercialUse
• Synthesia / Starter: overage
• Synthesia / Creator: overage
• HeyGen / Free: overage, commercialUse
• HeyGen / Creator: overage, commercialUse
• HeyGen / Pro: priceAnnualPerMonth, overage, commercialUse
• HeyGen / Business: priceAnnualPerMonth, overage, commercialUse
• Pictory / Starter: overage, commercialUse
• Pictory / Professional: overage, commercialUse
• Pictory / Team: overage, commercialUse
• Descript / Hobbyist: overage, commercialUse
• Descript / Creator: overage, commercialUse
• Descript / Business: overage, commercialUse
• Descript / Free: overage, commercialUse
• Otter / Basic: overage, commercialUse
• Otter / Pro: overage, commercialUse
• Otter / Business: overage, commercialUse
• ElevenLabs / Free: priceAnnualPerMonth, overage
• ElevenLabs / Starter: priceAnnualPerMonth
• ElevenLabs / Creator: priceAnnualPerMonth
• ElevenLabs / Pro: priceAnnualPerMonth
• ElevenLabs / Scale: priceAnnualPerMonth
• ElevenLabs / Business: priceAnnualPerMonth
• Lindy / Plus: priceAnnualPerMonth, commercialUse
• Lindy / Pro: priceAnnualPerMonth, overage, commercialUse
• Lindy / Max: priceAnnualPerMonth, overage, commercialUse

Added 2026-09-29 (post-audit)

• Surfer: geo-priced page (EUR label seen from NL, USD recorded earlier); currency to re-confirm from a US visitor. Monthly prices now filled.
• Synthesia Starter/Creator: pricing page contradicts itself (cards $18/$64 per month yearly vs FAQ $264/$804 per year); card values stored. Commercial-use set to null (not on the pricing page; terms not read).
• Rytr Unlimited/Premium monthly price: not in static page, null.
• HeyGen Pro/Business annual per-month, Clearscope annual, Lindy annual: behind JS toggles or not shown, null.
• invideo monthly per-seat prices taken from the struck-through list price; the page's savings text does not exactly equal 12 x the gap.
• No per-1,000-words or per-image costs (see METHOD).

Added 2026-10-02 (wave 4)

• Kling (video): kling.ai/pricing redirects to the home page and the plan and credit tables load only after sign-in in a browser; the developer pricing page returned no prices on 2 tries. Plan prices, monthly credits and credits per clip are all null (no record). Third-party sites quote figures; they are deliberately not used.
• Leonardo, Ideogram (image): leonardo.ai/pricing and ideogram.ai/pricing return HTTP 403 to the fetch tool and sit behind a Cloudflare bot check in a browser; the check was not bypassed. No records, so no cost per image for them.
• Speechify (voice): the consumer pricing page was read but gives only "$29/month" for Premium with no stated usage allowance; Studio and API tabs were not readable. No record.
• Google Veo consumer plans (Google AI Pro / Ultra): not compiled; only the Gemini API per-second list prices are recorded. Nano Banana / Gemini image per-image API prices were also not recorded.
• Murf Studio monthly-billing prices: read in the audit (2026-10-02) by switching the toggle in a browser: Creator $29 a month with 2 hours a month, Business $99 a month with 8 hours a month; annual figures ($19 and $66 a month billed annually) kept alongside. Murf free API credit ($10 a month) and per-character rates are recorded.
• Murf Business 48-hour transcription allowance and licence terms read from the comparison table; Murf's Terms of Service were not read.
• Runway: price per credit for consumer top-ups is not on the consumer pricing page (only a 1,000-credit minimum). The $0.01 credit price recorded for the API comes from the developer documentation; the page was not re-read in full. commercialUse null for all Runway, Veo, Seedance, WellSaid trial plans except where stated (terms pages not read).
• Runway free plan: 125 credits are one-time, not monthly.
• Seedance: no consumer subscription from ByteDance (Dreamina or CapCut) was read; seedance.ai is an independent third party and is NOT used. Seedance is also available inside Runway's plans at the credit rates in the Runway records.
• No retake-rate data exists on any vendor page; cost per finished minute cannot be computed from primary sources.